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Lesson 111 / Products & improvements
5 phrases · 12 minutes · Look, listen and try.
Expand into new areas, introduce products and check their quality.
Match words to pictures →Play What is She/He doing? →
A randomly assigned, fixed male or female synthetic voice for each phrase or sentence · Slow playback at 0.7× preserves pitch.
The workshop is branching out into wooden toys.
The workshop is branching out into wooden toys.
She branched out from painting into sculpture.
She branched out from painting into sculpture.
Use “into” to name the new area. Here this is not about a tree growing branches.
Cambridge Dictionary · branch out
The workshop is bringing out a new craft kit.
The workshop is bringing out a new craft kit.
The author brought out a new book last month.
The author brought out a new book last month.
This means making a product available to the public, not simply taking it out of a box. The past form is “brought”.
Cambridge Dictionary · bring out
We are rolling out a new label system in the workshop.
We are rolling out a new label system in the workshop.
The library rolled the service out to all its branches.
The library rolled the service out to all its branches.
The introduction may happen in stages or across locations. This is not literal rolling or flattening.
The workshop is phasing out plastic bags.
The workshop is phasing out plastic bags.
The school phased the old system out over a year.
The school phased the old system out over a year.
The opposite of “phase in”, meaning introduce gradually. It does not require immediate removal of everything.
The new box measures up to our quality standard.
The new box measures up to our quality standard.
The first design did not measure up.
The first design did not measure up.
Here this means meeting a quality requirement, not merely measuring length. Put the standard after “to”.
The examples were written for this course. Usage was checked against Matt Errey’s book, pages 13, 15, 107, 96, 87. A2–B1 is the course’s intended level.
One step forward every day
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Sentences using suggestions are counted as needing more practice. Review schedule based on each phrase's meaning.
OBSERVE · UNDERSTAND · MATCH
Drag a wire from the dot beside a phrase to the dot beside its matching picture. You can also tap a phrase, then a picture. Drag again to change a pair before checking.
Read the picture descriptions for more context. Similar expressions are accepted when they fit the particular scene.
Minh branches out from making cards into small wooden toys.
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Minh brings out a new craft kit and presents the boxed set to a customer.
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Minh rolls out a new colour-label system across the workshop.
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Minh phases out plastic bags in three stages as paper bags replace them.
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Minh checks that a wooden box measures up to the required standard.
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Choose a phrase to begin.
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Read the conversation and find the expressions you have learned.
Our workshop is branching out into furniture repair.
Our workshop is branching out into furniture repair.
Will you bring out a new service guide?
Will you bring out a new service guide?
Yes, and we will roll out the service gradually.
Yes, and we will roll out the service gradually.
“Branch out” expands into a new area; “bring out” releases a product or work. Expanding activities is not merely releasing another version.
Try answering before revealing the suggested answer. This practice is not scored.
The answers below are models. Other answers can also work if they preserve the facts, meaning and structure requested in the task.
A bicycle workshop begins repairing wheelchairs as well. It also releases a booklet describing the new service.
Describe expanding into the new area.
The workshop is branching out into wheelchair repairs.
The bicycle workshop enters wheelchair repairs with “branching out into”, rather than merely repairing more bicycles.
Replace “the booklet” with “it”: Bring out the booklet.
Bring it out.
“It” replaces the booklet being published, so use “bring it out”, not “bring out it”.
Write a gradual launch plan.
We will roll out the new service in stages after training the team.
“Roll out… in stages” introduces the service gradually after training, rather than launching everything immediately.
The usage comparisons are checked against the Cambridge Dictionary entries linked beside the compared expressions. The additional conversations and exercises are written for this course.
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